The testarossa of jewelry … well … almost
The Jewell visual expression takes its inspiration from iconic designs from the time of the industrial revolution to the 1950s. Many of these iconic designs are still found in products today. These inventions have significantly changed the way that we live. Mass production, steam engines, moulding, electricity, tooling and magnetism gave us phones, radios, cars, airplanes, cameras; and even music (rock’n’roll music, of course)! The first phone, the first cars, the first airplanes and other inventions from that period of time were all based on some type of modularity and basic mechanics. All men tend to like things that are mechanical. Taking things apart and putting them back together, understanding how they work, sharing their know-how with the guys and impressing the girls.
So far I have defined four directions which, for various reasons, all speak to a deep manly urge in us all:
Aviation: Planes are powerful machines controlled by men. It is no wonder that pilots are adored by women and why men want to become pilots.
Automotive: Just holding a key to the ignition of a fast car is a dream come true for any man. The key represents the ultimate and final tool to fulfil an engineering masterpiece.
Invention: An invention is a thought that becomes an idea that becomes a project. Investigation, exploration and taking something apart is male nature. However, some men need a little help.
Music: Without music, life would be a mistake…
Aviation is the design which will be on Kickstarter on may 1st. The rest will follow soon.
– Dan Kjærsgaard, Jewell’s designer